Vorderhaus, Berlin

Part of an intriguing residential development, the Vorderhaus is a Bel Étage apartment in the atmospheric Berlin district of Kreuzberg just around the corner from the Landwehrkanal. Overlooking the maple trees and historic Altbau facades of Lausitzer Straße, the Gründerzeit building is more than a century old and retains many of its original features.

The interior design concept pays homage to the design of the building itself. MVP carefully curated each element to be in harmony with the original character of the existing architecture. The main surfaces are bright, warm nuances of greige – a mixture of grey and beige – such as the wall paint, white-washed herringbone parquetry flooring and sandy stone-washed linen curtains.

Across this bright palette are darker, strongly contrasting gestures, such as a massive dark-stained wooden dining table, thin black steel reading lamps and a black-textured, diamond-shaped painting, as well as smaller contrasting artworks.

Serving as the showroom and model apartment for the initial development phase of the Lausitzer Quartier, this Vorderhaus unit has been realized to demonstrate the product concept and design standard for a total of 37 apartments across the Vorderhaus and Gartenhaus.

MVP has led the project from product development, to the definition of the sales process and set up of the sales infrastructure with for external brokers and in-house client management, to the development of the full suite of marketing materials ensuring that positioning and narrative of the property have been consistently translated into both product and presentation, accompanying the successful sales process from beginning to end.